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A new identity for the European Space Agency
What if the identity of the ESA would be on par with the missions and work being carried out by the agency?
VIEW THE PROJECT
The European Space Agency has been at the forefront of the global space space exploration activities, their efforts have made things like the Rosetta programme and the other missions possible, but their brand identity lacks the same impact and communication power as their work.

Being a huge fan of the ESA i have decided to explore how an alternative identity might look like, i have explained a bit of the process below.
THE CONCEPT
The current identity doesn't communicate the origin of the ESA, not being connected with Europe in any way nor does it promote any elements of European space heritage.

The new identity leverages the Star as a European Symbol and a stylized profile of the first European developed space launcher, the Ariane 1 to create a unique symbol that has the capacity to become a globally recognised identity.
BUILDING THE NEW SYMBOL
Contained within the star the mid-launch profile of Ariane 1 shows movement and energy, always oriented upwards towards space. The new typeface also, not custom in this case, matches the overall identity and creates another recognisable element.
A SYMBOL FOR EUROPEAN SPACE EXPLORATION
DYNAMICS
The proposed identity can be leveraged to easily create sub territories for the ESA, for instance different mission identities can be created by adding elements that they relate to.
VARIOUS IDENTITY APPLICATIONS
The existing ESA logo doesn't provide any visual elements that can be expanded into a wide range of applications, one of the main objectives of this exploration was to provide just that.

The new identity lends itself well across several explored applications ranging from Mission branding to websites and even launcher livery, check a couple of these below.
A WORD AT THE END
This project is completely unsolicited and was not made for any financial purpose. The European Space Agency is not endorsing this project it was purely created as an exploratory project because i am huge supporter of the Agency.
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